There are lucrative markets all over the world that companies are vying for, and innovation is playing a role in all of them. The middle class is growing rapidly in India and China now, and millions of people join the global economic engine in these countries each year. But many people who live at the base of the economic pyramid are also seeing more economic opportunities.
Innovation Consultants are finding ways to address the 'bottom of the pyramid' with new and very unique approaches. We've been participating in that innovation as well.
