This is cool. Teenagers doing market research for you! They are called Haulers! What an interesting addition to your innovation process.
Like, OMG, I totally found the hottest trend!
Young women showing off their shopping mall finds in front of a webcam? That may not sound like compelling viewing to some, but these so-called "haul" videos can attract millions of viewers, and marketers are taking notice by offering gift certificates to some of the more popular "haulers." Submitting your brand to the uncensored reviews of teenage girls may sound like a risk, but at least one expert believes "it's a pretty good deal for everybody." National Public Radio (text and audio)
Young women showing off their shopping mall finds in front of a webcam? That may not sound like compelling viewing to some, but these so-called "haul" videos can attract millions of viewers, and marketers are taking notice by offering gift certificates to some of the more popular "haulers." Submitting your brand to the uncensored reviews of teenage girls may sound like a risk, but at least one expert believes "it's a pretty good deal for everybody." National Public Radio (text and audio)
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